CREATIVE DIRECTION

BRAND VISUAL IDENTITY

TEAM DEVELOPMENT

CAMPAIGN MANAGEMENT

VIDEO PRODUCTION

WORK OVERVIEW

The Performance Coatings Group at Sherwin-Williams might not be the most talked-about division, but its reach is impressive—from fridges to bridges to global landmarks. I came on board to build something from the ground up: an internal video and photography team within the Creative Services department.

Collaborating with design and content teams, we created a unified brand system, motion guidelines, and custom graphics packages. These tools brought consistency and clarity to the PCG brand across eight diverse divisions, helping streamline communication and elevate the group’s visual identity company-wide.